Social Media Manager & Strategist Portfolio
Danielle Murray
About me
Hey there! I'm Danielle Murray
I'm a passionate and creative individual who thrives in the dynamic realm of social media. With 6 years of expertise, I specialize in developing strategies that drive brand awareness and foster meaningful connections.
I blend strategy with creativity to craft engaging content that resonates. From eye-catching visuals to strategic campaigns, I'm here to elevate your online presence and leave a lasting impression.
From content creation to community management, I thrive on delivering measurable results. Let's collaborate and take your social media presence to new heights!
Danielle Murray | Social Media Manager & Strategist
In the numbers
The proof is in the pudding — here are my top stats:
+75%
followers
+45%
ENGAGEMENT
160k
impressions
65%
BRAND AWARENESS
Grew Aspen UCity’s Instagram follows by 75% in 6 months
Increased overall social media engagement by 45% within 6 months
Developed and implemented an ad campaign that generated over 160,000 impressions.
Improved brand awareness by 250% through strategic content creation and distribution.
Danielle Murray | Social Media Manager & Strategist
Skills
organic Social Media Strategy
Grew Aspen UCity’s Instagram follows by 75% in 6 months
Content Creation
Increased overall social media engagement by 45% within 6 months
Brand strategy
Developed and implemented an ad campaign that generated over 160,000 impressions.
Social MEDIA Marketing
Improved brand awareness by 250% through strategic content creation and distribution.
Danielle Murray | Social Media Manager & Strategist
Top Performing Organic Content
Instagram:
Stories
Description:
This was an organic & inspirational story. A simple picture.
Engagements:
Reach: 56
Profile Visits: 3
Danielle Murray | Social Media Manager & Strategist
Reels
Description:
I used a trending sound to show what not to do to grow your audience on socials.
Engagements:
Reach: 8,115
Interactions: 153
Likes: 141
Saves:9
Shares: 3
Feed
Description:
This was a Tip Tuesday carousel, a single graphic and a video explaining the 3 benefits of interactive content.
Engagements:
Reach: 148
Likes: 35
Shares: 6
Saves: 6
TikTok:
TikTok
Description:
A screen-recording of a playlist in an I-Phone template as it scrolls.
Engagements:
Plays: 48K
Likes: 5, 989
Comments: 66
Shares: 98
Saves: 772
Danielle Murray | Social Media Manager & Startegist
TikTok
Description:
I started a series that showed songs I wish were on streaming platforms.
Engagements:
Plays: 3, 820
Likes: 129
Comments: 7
Shares: 7
TikTok
Description:
I created a short video talking about the price of Dreamville Fest Tickets.
Engagements:
Plays: 9, 731
Likes: 417
Comments: 46
Shares: 19
Saves: 11
TikTok:
TikTok
Description:
I talked about how to plan your Black Friday Campaign.
Engagements:
Plays: 1, 380
Likes: 41
Saves: 20
TikTok
Description:
Used a trending sound to find my target audience.
Engagements:
Plays: 3, 351
Likes: 51
Saves: 2
TikTok
Description:
Used a trending sound to convey my expertise in PR and Marketing.
Engagements:
Plays: 1, 175
Likes: 115
Saves: 4
Danielle Murray | Social Media Manager & Strategist
Top Performing Paid Content
Description:
I ran a short Ad campaign on a Instagram Reel with Profile Visits as the KPI.
Engagements:
Impressions: 162,450
Profile Visits: 258
CPC:
$0.08
Danielle Murray | Social Media Manager & Strategist
Sample Feeds
Danielle Murray | Social Media Manager & Strategist
Testimonials
Testimonials
“
As musical creative in a vastly growing and overly saturated industry, it is more difficult to reach the masses even with amazing music, but through strategies provided from Humble Nature, I have learned how to break into the algorithm while staying true to my brand and not mimicking others.
Jaron Smalls
Indie R&B Artist
“
Dani is truly passionate about the services she brings to people. In the age of technology and social media she makes it a point to stay abreast to the newest metrics and algorithms that matter.
Coach T
Savage Cheer Life
“
Humble Nature Consulting was able to assist me immensely in the many ways that were necessary to complete my client’s project, with seamless communication and top notch effort! Danielle’s attention to detail and organization were unmatched.
Imante
Eichelberger Marketing Group
Danielle Murray | Social Media Manager & Strategist
Contact
Contact
Ready to level-up your social media strategy? Here’s how to reach me:
Let’s Work Together
Danielle Murray | Social Media Manager & Social Media Strategist
Thanks!